Last Updated: August 25, 2022
You see it all over the Internet: PLR - an Internet marketer's dream come true! And, just like everything else online, you see PLR's reputation smeared every which way depending on who is talking about it - some people love it, some people hate it, some people are on the fence about it. What exactly is PLR, and why do I love it so much?
PLR stands for Private Label Rights. Basically, you buy the rights to a product (specifically a digital product, for our purposes here, but you could buy Private Label Rights to a physical product as well - I'm just saying...when I say "digital product" I'm talking about anything from sound files, video files, e-books and other text files, image files, infographics, apps and programs, and the like) and, although every specific PLR license is a little bit different, assuming you have a full unrestricted PLR license that came with your PLR products, you essentially have the rights to modify and otherwise edit and re-brand and then resell them as your own. Again, I stress that specific license rights with specific products can AND DO vary greatly! Your most open license is a full unrestricted PLR license that essentially lets you treat the product just like you were the one who made it from scratch and lets you do anything you want with it just like it had been yours and only yours from the beginning of time. From here, various other PLR licenses come with varying restrictions. Some licenses may have minor restrictions, such as "You can do whatever you want with this product except you cannot give it away for free." Of course, then, on the flip side some licenses have very rigid restrictions regarding what you cannot do with the product.
What's not to love about any of this - especially when we are talking about PLR in its purest form; I mean full unrestricted PLR?! You can even buy complete PLR "businesses-in-a-box" - essentially a product (or several products) with all the marketing plugged in and ready to work for you that you can modify, slap your name on, and sell as your own.
From those who bash PLR, one of the biggest arguments I hear against PLR time and time again is that it is a waste of time because most of it is crap. Unfortunately - very sadly - I cannot argue with this at all! This is the truth. While great PLR definitely does exist, the lion's share of what you see floating around the web is largely utter garbage. Here is a great place for me to plug the Andreas Philip Gross Enterprises line: PLR, just like every other way of making money in this world - tested and untested - will be a great avenue to riches for some people, but a sheer waste of time, money, and resources for others, and, still others will find varying degrees of success with it between these two extreme ends of the spectrum. Remember, one person's road to riches may not be (actually, probably won't be) the same road that will lead someone else to their pot of gold at the end of their rainbow.
Another argument I frequently hear made against PLR is this: "If I have to put work in to tweak it, modify it, re-brand it, and make it my own anyway to get it to 'work' well, then what's the point?! I can just create my own product from scratch!"
My response is two-fold: first of all, yes, BAD PLR IS a total waste of time - we can all agree on that. If the PLR needs to be so drastically modified that the end product is going to be completely unrecognizable from what you started with anyway, then, yeah, for heaven's sake, just start from scratch with your own idea from the get-go rather than polishing someone else's turd!
But let's say you are dealing with high-quality PLR. In the case of high-quality PLR, my response to the "It's too much work and not worth it!" line is: "If that's how you feel about it, and if that's the attitude you are diving into PLR with, then yes, it does probably make more sense for you to just create your own product from scratch." As my regular readers know, I am a career educator. That is my "day job". As a teacher, a skill I have developed is the ability to edit, revise, re-format, proofread, and generally completely make over crap writing (some essays are easier to fix than others :)). That's a very big part of my job on a daily basis - I have several years of training and experience in doing so. So, buying some run-of-the-mill e-book that reads like someone's lame script and spicing it up and making it my 'own' is not a huge issue for me. I can whip that e-book into shape, easily insert my own voice into it in a clear, coherent vein that runs throughout the text, slap my name and cover art on it, and call it good - rinse and repeat; K-12 teachers eat edit jobs like that for breakfast! Again, to be completely transparent here, it really does all depend on the initial text, of course. Something that looks like the initial PLR creator could barely even spell his or her own name is beyond repair - THAT is crap PLR. There are limits, people!
Now, with all of the above being said, I can completely and logically see the other side of the argument quite clearly as well. If editing and revising writing, graphics, and layouts isn't your thing, or you can do it but just hate doing it, then dealing with PLR for you would be a total nightmare, and, no, probably wouldn't be worth it in such a case. You could outsource your editing and redesign jobs to companies or freelancers, but then you are probably talking about shelling out some considerable cash to have it done right.
Let me make it clear: while I have said that great PLR does, in fact, exist on the Internet, great PLR is A) not always cheap (actually it is generally not cheap), and, while great PLR can be unpacked, uploaded to your online e-commerce platform, and resold "right out of the box", it B) should still be edited to some degree to give it your personal touch anyway. Remember, your name is going to be associated with it - take some pride in that! So if none of that sounds like any fun to you, I would advise staying away from PLR (unless you have some other system that let's it work for you - which you very well might have!).
So, there you go, PLR, or Private Label Rights, means a product you essentially buy "white label" ownership of. While PLR may be great for some people, it's not going to be everyone's road to riches. PLR works great for me as a K-12 educator, particularly written PLR (such as e-books), because I am trained in and very use to seeing other people's written work (sometimes very poor quality work) and helping them transform that work into a masterpiece. That's something that is "all in a day's work" to me and I think little of it most of the time. Buying pre-made PLR and editing and "personalizing" it is actually pretty fun in my opinion (again, I am specifically talking about written PLR like e-books here in my case). It is something I am motivated to do and can stick with because I have the necessary skills to do it and I think it is fun. For someone who can't or doesn't enjoy editing and re-working someone else's original work, PLR would probably not work as well for him or her.
Happy road to riches! Find the right road for you!
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Andreas Philip Gross Enterprises
Ideas, Inspiration, Opportunity
Washington State Certified K-8 Educator, K-12 International Education Consultant, Professional Coach, Proofreader/Editor, Affiliate Marketer, Popsicle Stick Crafter, Print-on-Demand Products Designer, and Webmaster
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