Why I Love PLR!

You see it all over the Internet: PLR - an Internet marketer's dream come true!  And, just like everything else online, you see PLR's reputation smeared every which way depending on who is talking about it - some people love it, some people hate it, some people are on the fence about it.  What exactly is PLR, and why do I love it so much?

PLR stands for Private Label Rights.  Basically, you buy the rights to a product (specifically a digital product, for our purposes here, but you could buy Private Label Rights to a physical product as well, just saying) and, although every specific PLR license is a little bit different, you essentially have the rights to edit, re-brand, and re-sell the product as your own as you see fit (again, specific rights licenses can and do vary) and keep all the profits.  What's not to love about that?!  You can even buy complete PLR "businesses-in-a-box" - essentially a product (or several products) with all the marketing plugged in and ready to work for you.

For those who bash PLR, one of the biggest arguments I hear against PLR time and time again is that it is a waste of time because most of it is crap (which, sadly, is true; while great PLR definitely does exist, the lion's share of what you see floating around the web is largely utter garbage).  Here is a great place for me to pitch the Biz Opp Empire line: PLR, just like every other way of making money in this world - tested and untested - will be a great avenue to riches for some people, but a sheer waste of time, money, and resources for others, and, still others will find varying degrees of success with it between these two extreme ends of the spectrum.  Remember, one person's road to riches may (and probably won't be) the same as someone else's.

My regular readers know this, but for those of you just joining us to today, I am a career educator.  That is my "day job".  As a teacher, one skill I have developed is the ability to edit, revise, re-format, proofread, and generally completely make over crap writing (some essays are easier to fix than others :)).  That's a very big part of my job on a daily basis - I have several years of training and experience in doing so.  So, buying some thrown together garbage e-book that reads like it was written by someone who can barely sign their name is not a huge issue for me.  I can whip that e-book into shape, easily insert my own voice into it in a clear, coherent vein that runs throughout the text, slap my name and cover art on it, and call it good - rinse and repeat; K-12 teachers eat tough edit jobs like that for breakfast!  Again, to be completely transparent here, it really does all depend on the initial text, of course.  Something that looks like machine code with a bad virus obviously gets deleted in my book - THAT is crap PLR beyond repair by mine and anyone's definition. There are limits, people!

Now, with all of the above being said, I can completely and logically see the other side of the argument quite clearly as well.  If editing and revising writing, graphics, and layouts isn't your thing, or you can do it but just hate doing it, then dealing with PLR for you would be a total nightmare, and, no, probably wouldn't be worth it.  You could outsource your editing and redesign jobs to companies or freelancers, but then you are probably talking about shelling out some considerable cash to have it done right.  Let me make it clear: while I have said that great PLR does, in fact, exist on the Internet, great PLR is A) not always cheap (actually it is generally not cheap), and, while it can be unpacked, uploaded to your online e-commerce platform, and resold "right out of the box", it B) should still be edited to some degree to give it your personal touch anyway.  Remember, your name is going to be associated with - take some pride in that!  So if none of that sounds like any fun to you, I would advise staying away from PLR (unless you have some other system that let's it work for you - which you very well might have!).

So, there you go, PLR, or Private Label Rights, means a product you essentially buy "white label" ownership of.  While PLR may be great some people, it's not going to be everyone's road to riches.  PLR works great for me, as a K-12 educator, because I am trained in and very use to seeing other people's work (sometimes very poor quality work) and helping them transform that work into a masterpiece.  That's something that is "all in a day's work" to me and I think nothing of it.  Buying pre-made PLR and editing and "personalizing" it is actually pretty fun in my opinion.  It is something I am motivated to do and can stick with because I have the necessary skills to do it and I think it is fun.  For someone who can't or doesn't enjoy editing and re-working someone else's original work, PLR would probably not work as well for them.

Happy road to riches!  Find the right road for you!